Fill your diary fast. Google Ads that generate calls, not just clicks.
Organic SEO takes time to build. Google Ads gets you to the top of search results immediately. For emergency trades, seasonal peaks, or when you just need work in the diary now — paid search is the fastest way to generate enquiries from customers who are ready to book.
The highest-intent customers in existence
When someone searches "emergency plumber Oxford" or "electrician Banbury" on Google, they are not browsing. They have a specific need, right now, and they are actively looking for someone to fix it. This is the highest-intent customer you can reach through any marketing channel — they already want what you're selling.
Google Ads lets you appear at the very top of those search results, above the organic listings, above your competitors — instantly. You only pay when someone clicks. And with the right setup, those clicks turn into phone calls, not tyre-kickers.
The problem is that most tradespeople who try Google Ads themselves waste money. They target the wrong keywords, write poor ad copy, send traffic to a weak landing page, and don't track whether the ads are actually generating calls. They spend £300 and get nothing. That's not a Google Ads problem — it's a setup and management problem.
How we run your campaigns differently
We manage Google Ads specifically for trades businesses. That means we understand which keywords drive calls versus which waste budget, how to write ad copy that gets a tradesperson's phone to ring, and how to structure campaigns for local areas rather than national reach.
- Keyword research — we identify the exact search terms your customers use, including emergency variations, local modifiers, and long-tail searches that convert well but cost less
- Negative keyword management — just as important as what we target is what we exclude. We prevent your ads showing for irrelevant searches that waste your budget
- Ad copy that converts — headlines and descriptions written to resonate with someone who needs a tradesperson right now, not generic copy
- Call tracking — we set up call tracking so you know exactly which ad clicks turned into phone calls. We measure what matters, not just what's easy to measure
- Landing page optimisation — we ensure the page your ad sends traffic to is set up to convert. A great ad sending traffic to a bad page is wasted money
- Active management — we review and optimise campaigns every month, cutting what doesn't work and increasing budget behind what does
- Transparent reporting — you get a monthly report showing what was spent, how many calls were generated, and your cost per enquiry
Is Google Ads right for your trade?
Google Ads works best for trades where customers search urgently (plumbers, electricians, locksmiths), for seasonal services where you need rapid volume (boiler servicing, landscaping, roof repairs), and for newer businesses that haven't yet built organic search rankings. For established businesses with strong organic rankings, Ads can still fill gaps and cover additional areas.
We'll be honest with you in the audit if we think Ads aren't the right fit yet — for example, if you don't yet have a website that can convert the traffic, there's no point in paying for clicks. We'll tell you that, and recommend what to fix first.
Transparent pricing: Our management fee starts at £200/month. Your ad spend is separate and paid directly to Google — we never take a cut of it. You're always in control of the budget.
Full campaign management, every month
Keyword research & setup
We identify the exact searches your customers make and build a campaign structure that captures them. Including emergency variants, local modifiers, and service-specific terms.
Ad copy creation
Compelling headlines and descriptions written for trades customers who need a job doing now. We test multiple variations to find what converts best.
Call tracking
Every phone call generated by your ads is tracked and logged. You see exactly how many calls each campaign generates and your cost per call.
Local targeting
Ads targeted precisely to your service area — right down to specific towns and postcodes. No wasted spend showing ads to people outside your coverage zone.
Active monthly management
We review and optimise your campaigns every month — adjusting bids, pausing underperforming keywords, and testing new approaches to improve results over time.
Monthly reporting
Clear monthly report showing spend, clicks, calls generated, and cost per enquiry. Plain English — no drowning in metrics that don't relate to your business results.
Other services that get tradespeople more work
Areas we cover
Want enquiries coming in this week?
Get a free audit and we'll tell you whether Google Ads is the right channel for your business, and what you should expect to spend to get results.